Mobile apps development (MAD) trends in app industries worldwide due to penetration of innovative technologies into human life.
As we can recall, it was the year 1992 when the market witnessed the debut launch of smartphones. Since then it afforded no doubt as to the fact that cell phones would dominate the lives of humans in the future.
In other words, the future of us will be in the hands of mobile technology which is on a rapid growth trajectory over the last few years. Reason? Innovative mobile applications being introduced by app industries worldwide.
Equipped with seamless, multi-functional capabilities, mobile apps help businesses on different levels of productivity, signaling good mobile apps development trends.
The mobile apps help businesses:
- Develop brand loyalty.
- Boost brand’s visibility, accessibility and reputation.
- Enables real time interaction with customers.
- Facilitates connectivity across different mobile devices.
- Improve online sales.
- Creates direct marketing channel.
- Increase customer experience.
The role of Mobile Apps Development (MAD) for businesses is quite significant. The report by app analytics startup, Pyze reveals the expected growth of the app market by 2020 would be over $100 billion. Mobile apps have factored an improved customer experience for retailers and enterprises, along with rendering them benefit of reducing store’s costs and improving business profits.
Post digitalization the number of mobile tech industry from across the world witnessed a tremendous spike. Mobile app development companies, given incremental growth of smartphone users and more estimated rise in their numbers in future, are innovating futuristic apps to improve experiential interaction of businesses with their customers. As a result, revenue-centric growth of mobile app industry is predicted to be around $189 billion by 2020, according to Statista.
Revenue growth aside, the mobile app development is set to rise in future, thanks to advancements in new technology and fresh inventions being introduced in mobile applications. This will further capacitate companies and enterprises reach out to their target customers and cultivate improved engagement and business relations with them.
The reason mobile apps will dominate app industries is that the ecosystem of smartphones is relatively different from their “not-so-easily-interactive” counterparts like laptops and computer PCs.
It boils down to the fact that if a businessperson wants to gain seamless access to information and key details about customers using his smartphones, he can do so at a sheer level of comfort and in a more time-saving manner compared to laptops/PCs. This accounts for increasing productivity of smartphones and their
Therefore, it is interesting to know which sectors or areas will be influenced by mobile apps. With cutting-edge technologies being introduced daily, and transition of global businesses to an ever challenging scenario, it pays to get abreast with the role of mobile apps and their contribution to technology-assisted gadgets and businesses relying on them.
Listed down are some of the trends associated with mobile app development which are expected to dominate app industry in future.
MAD Trends #01: AI & Machine Learning
With International Data Corporation estimating market expansion of Artificial Intelligence (AI) to touch the revenue scale of nearly $40 billion by the year 2020, it is no wonder that app industry will maximize this opportunity to integrate human intelligence with artificial intelligence through mobile app innovations.
What is the contribution of AI in business?
Compound Annual Growth Rate (CAGR) of global artificial intelligence market, according to Technavio forecast, is to grow more than 50% to 2021.
Today AI helps businesses personalize shopping experience for their customers, automate customer interactions, provides real-time assistance and increase operational automation using cloud-based AI.
Some examples in this context include
Besides, mobile apps like Google Assistant, Alexa and Cortana simplify the life of users by streamlining reading, writing, texting messages, managing mic, internet surfing, setting reminders and other tasks with the help of AI.
The apps like Alexa, Siri and chatbots are the great example of mobile app innovations. They signify their importance for cellphones is unmistakable.
For instance, this report claims that 75% people who use ERP solutions will maximize AI capabilities in order to ensure effective performance output at the workplace. This also leads to the conclusion that mobile apps will dominate the areas of artificial intelligence and machine learning with more opportunities for innovation in future.
Productive AI functionality also gives rise to importance that mobile apps, by leveraging on the power of AI and learning algorithm, will serve the businesses profitably. Means to say their alacrity and business prudence to assist their clients make better decisions in favor of their commercial undertakings will be improved, thanks to innovative mobile apps.
Imagine banking systems in this context. They assist their customers regarding banking needs through mobile apps. From raising a query to interactive net banking and other solutions, the banking apps cater customers on a real-time basis. For customers, their concerns are addressed tirelessly. For banks, their customer-retention and satisfaction grow.
AI-powered mobile apps are capacitated to deliver personalized content thus helping help the businesses improve their brand identity, generate leads and profits. Such tech transcends mobile apps development trends.
MAD Trends #02: AR & VR
Once hailed as a wild, futuristic concept, Augmented Reality or AR is one of the most popular technologies today. Its integration with mobile apps has factored creation of various AR-apps featuring a host of features ranging from virtual showrooms to huge multilayer skirmishes, as well as interactive map overlays.
This report predicts the market of AR/VR will expand nearly $150 billion by 2020.
Among the diverse AR-apps today, some of the best ones used in iOS and Android are Sketchar, Mondly, Pokemon Go, Ink Hunter, Google Translate, and Amikasa, among others.
How does AR/VR help?
The application of AR technology in business has occurred over the last few years. Both Augmented and Virtual reality help business improve their profitability. For instance, leading motorcycle brand Harley Davidson employs its AR app to help shoppers view motorcycle of the brand in the showroom and customize it using the app according to their preference.
In medical training, the use of AR is very significant by providing depth and efficacy of medical training to the students. AR headset helps students to understand human anatomy in an interactive 3D format. AR headsets and glasses help greatly in repair and maintenance of complex equipment and help the maintenance staff to spot and suggest potential fixes.
Besides, AR/VR helps tourism industry, field service, design/modeling, entertainment properties, and public safety etc.
Mobile applications will dominate Virtual Reality (VR), considering leading brands like Samsung, Facebook and Sony use their brainchild VR-powered devices, with VR play station being chief among them. Mobile apps powered by VR contribute improved learning experience to the students, with apps like Google Expeditions and Oculus Rift headsets.
In addition, VR mobile apps contribute business efficiency enhancement like allowing businesspersons to conduct, seamlessly, an efficient meeting and teleconferences thus eliminating unnecessary travel cost and expensive payout to the conference hall.
VR apps streamline user interface giving smartphone users real lifelike experience in an immersive virtual reality environment. VR mobile apps improve brand loyalty as well by enhancing the interaction of prospective customers with a brand.
At last, from great mobility to seamless communication medium, mobile apps in AR and VR fields deliver performance that is far excellent and viable for brands and cellphone users alike.
MAD Trends #03: Cloud Computing
Mobile cloud applications are integral parts of portable computing devices. As reported, nearly 5 million downloadable mobile apps on app stores is set to increase corresponding to the boost in the number of smartphones users.
Notable here is among apps for iOS or Android devices, the cloud counterparts are also getting limelight due to many reasons.
First of all – cloud apps work on iOS and Android operating systems easily, a feature that native apps lack. Moreover, the cloud apps have inexpensive development cost, which then can help the startups and small enterprises to trim down the unnecessary cost.
Moreover, installation is not required for cloud mobile apps which means, straightway interaction of users with cloud-stored data retrievable easily. Cloud apps also facilitate safe storage of valuable data for the users.
Cloud technology resolves security-related concerns like data theft and security breach by third-party access.
Further, Dropbox, AWS, SlideRocket and similar Cloud technology require less storage space and allow users to use their smartphone in a secure cloud environment.
Mobile apps having cloud integration will set the course of business by helping organizations seamlessly access to inventory stock in a matter of seconds, plus allowing them to engage their customers without breaching security and privacy protocols.
MAD Trends #04: Wearable Apps
The same report predicts sales of smart-watches to be around 85 million in 2019 and then to 137 million by the year 2022.
Although smartphone is the main control panel of wearable devices but in days to come, as predicted by expert, wearable apps will come equipped with ubiquitous connection straight to the web.
Today fitness gadgets and smart watches are known wearable devices but in future, their sophisticated version powered by innovative apps will trend the market of mobile app development.
MAD Trends #05: Blockchain Technology
Why is blockchain important?
Blockchain is important as it makes peer to peer networks more reliable. With the increasing risk of theft and falsification of digitally transactional data, blockchain ensures full-fledged security against such threats.
Conceptualized in 2008, this distributed ledger consists of different blocks in chain-like structure, each containing information or unique ID as a cryptographic hash describing the previous block.
Note that the ID is created by keeping in mind some key variables, such as current block’s timestamp, transaction list, an identifier of the previous block, and nonce (one-time used number).
Relation of blockchain with mobile applications
Mobile apps become more vulnerable to online threats due to virus attack on the smartphone software. However, with blockchain technology, the likelihood of such threat is very nominal. Means it makes mobile apps more secure from online threats.
The reason is security code of blockchain is nearly impossible to breach due to its heavy-handed encryption that empowers its overall security level. It is perhaps the most complex digital ledger system impregnable to penetration by hackers.
The reliability factor of blockchain technology is also great. Its well-designed system allows no room for abrupt downtime. Mobile apps based on blockchain technology is more reliable to use because of its interconnected blocks each secured by a unique ID.
Since this technology involves storing of each block in various locations, the possibility of it getting hacked is nil. For mobile apps, the area of blockchain technology offers an iron-clad protection to the users. With user-friendly technology, blockchain can be incorporated into mobile apps.
In brief, blockchain technology will benefit app industry by decentralizing the mobile app so as to enable the apps to be downtime-free.
MAD Trends #06: Mobile Wallets
Phenomenal growth of mobile wallets over the past few years can be reasoned out to their top of the line security with which the technology has facilitated digital transaction by removing many pain points. They help users how to –
- Manage online payments.
- Track transactions.
- Take part in loyalty programs.
- Eliminate the hassle of carrying several plastic cards.
From mobile wallets specific of an operating system such as Apple Pay, Samsung Pay, and Android Pay to brand-specific mobile wallets like Walmart Pay and the Starbucks, they are now embraced as means for a faster and secure payment gateway.
There has been an increased user growth for digital wallets that allow users to store, trade and manage virtual assets and fiat money.
In days to come the application of mobile wallets integrated with fast and secure payment gateway will be widespread in almost all types of mobile apps. The trends of mobile wallets are such that with high level of secured encryption and contactless payment, their users’ base will be increased in around 2 billion. Moreover, their use will not be limited to just storing and managing funds but allowing users how to make trades and exchanges.
Real-time tracking of prices and conversion rates and visualizing changes through built-in charts and graphics and investment-related automated recommendation will be some features allowing users to maximize mobile wallets.
The challenging thing for the app industry in this context will be to build apps loaded with an impregnable security feature and seamless performance capability.
MAD Trends #07: On-demand Apps
In India, you may have seen the ad of Zomato or Swiggy. What are they?
Well, they are the examples of on demand apps. Basically such apps deliver you immediate services in conjugation with your needs from the comfort of your home.
Further, NTRS data shows that there are 55% male and 45% female consumers in the on-demand economy. Nearly 45% of these consumers in the age group of 18 to 34 are millennial.
MAD Trends #08: Security
With a plethora of spyware, malware and other types of viruses putting the safety of your smartphones into a grave zone, security apps, therefore, are considered to be an innovative remedial course to put such threats at bay.
Today android app store houses a host of
Simple to use and very effective, security apps are must-have for the users. This leads to conclusion that internet related security will be one of the best mobile app development trends in future.
MAD Trends #09: Internet of Things
With education and e-commerce sectors as well as other major industries in the world leveraging on the internet of things, we can say that mobile application has bright future in the internet of things trending because of its ability to facilitate speedy access of data within the organization.
The likelihood of its popularity spike in the future is based on the fact that IoT has less intricate design as compared to smartphones.
However, privacy and security of digital devices connected with IoT is the reason the app industry will address these issues and ensure a safety net to consumer’s identities with heavy-encrypted data.
Therefore, mobile apps will dominate the internet of things trends in the future.
MAD Trends #10: Beacon Technology
Beacon technology is trending as it facilitates location-specific searching and interaction in small devices without encountering a glitch. Based on Bluetooth technology consuming
The connected device with the beacon carries out desired function as it is programmatically designed to perform. Beacon apps provide you real-time updates on your phone.
Retail and other industries are using the technology to offer satisfactory service to their clients. Mobile apps based on beacon technology will facilitate resource tracking, good navigation, interactive tour, automation and so on.
With seamless multi-functional capabilities, mobile apps deliver exceptional productivity to the businesses from around the world. The technologies help the brands develop their customer’s loyalty, enhance visibility, improve brand reputation, enable real time interaction with customers, boosts online sale and foster direct marketing channel. Study reveals the expected growth of mobile apps by 2020 would be over $100 billion.
Statista based report indicates that revenue-centric growth of mobile app industry is to hit around $189 billion by 2020. Various trends in technology will witness active collaboration of mobile apps for businesses and common persons helping them transform the way they manage smartphone-based interaction with other people.
Trends like Cloud Computing, artificial intelligence, virtual reality, blockchain technology
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